An Interview with Adsum Founder Pete Macnee

An Interview with Adsum Founder Pete Macnee

As we launch our collaboration with Adsum, we talked with founder Pete Macnee about the history of the brand and his love of the outdoors...
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Built with Movement in Mind: the Stretch Shell G-Pants and G-Shorts

Built with Movement in Mind: the Stretch Shell G-Pants and G-Shorts

41 years after the original G-Shorts were created, we’re proud to present the Stretch Shell G-Shorts and Stretch Shell G-Pants.
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Introducing the Tie-Dye G-Pants and G-Shorts

Introducing the Tie-Dye G-Pants and G-Shorts

This season we’ve added an all-over tie-dye pattern to our much loved G-Pants and G-Shorts—ideal for giving a subtle dose of psychedelic flavor to the climbing wall or camp-site.

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Our SS23 Lookbook

Our SS23 Lookbook

From fresh colours of our much-loved G-Shorts to updated takes of long-lost 90s favourites, our spring/summer range has everything you need for life in the great outdoors.
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Up Close: The NN Pant

Up Close: The NN Pant

The NN Pants are what we’d probably call a modern Gramicci classic. Here's why...
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Reflection: Pop Down

Reflection: Pop Down

Today we are sharing with you a reflection on an exhibition that we were honoured to be invited to: Pop Down.
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Up Close: the Grid Cord Jam Pants

Up Close: the Grid Cord Jam Pants

We’ve scoured our archives to resurrect a unique pair of Jam Pants which we last made in the early 1990s.
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The Inventory: AW22 Tees and Sweats

The Inventory: AW22 Tees and Sweats

Highly-wearable everyday tees, sweats and hoodies that work well right across the board—whether you’re huddled around a camping stove or strolling into town.
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Up Close: AW22 Pertex Shield

Up Close: AW22 Pertex Shield

This season we’ve created a wide range of wet-weather wear using Pertex Shield—a tried-and-tested waterproof fabric built with mountain conditions in mind.
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Up Close: the Gadget Pants

Up Close: the Gadget Pants

Functionality is at the heart of every Gramicci product, and perhaps nowhere is this more evident than on our Gadget Pants.
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The Inventory: The Ripstop Utility Collection

The Inventory: The Ripstop Utility Collection

This season we’ve made a small range of clothes from seriously durable, high-density ripstop. Originally devised for parachutes back in WW2, ripstop is a hard-wearing nylon fabric woven in a crosshatch pattern....
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The Inventory: Tees

The Inventory: Tees

The T-shirt must surely be one of the most iconic clothing designs of the 20th century. Originally created back in the early 1900s for the US Navy, the first tees were intended as soft, comfortable undershirts to be worn beneath itchy wool jumpers and work-shirts.
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